Job Summary
The Library Marketing & Data Analytics Student Assistant supports the library’s marketing, communications, and assessment efforts by combining creative project work with data collection and analysis. This position assists in promoting library services, events, and resources through social media, digital content, and in-person engagement, while also organizing and analyzing data that helps the library make informed decisions.
The student in this role will contribute to marketing campaigns and event planning while helping track, interpret, and present data related to library usage, website performance, and social media engagement. This position plays an important role in helping the library communicate its impact to both campus leadership and the broader student community.
Primary Responsibilities
Assist in planning and executing library marketing campaigns across social media, digital platforms, and print materials.
· Create or support the creation of visual content (graphics, posts, basic video) aligned with library branding.
· Help promote library events and services in engaging and student-centered ways.
· Support the setup and execution of large library events
Gather and organize data related to:
· Social media engagement
· Website usage and traffic
· Library services and program participation
· Collection usage (as directed)
· Maintain organized records of data from multiple library departments.
· Assist in identifying trends and patterns in user engagement and library use.
Education
Lower Division Courses Completed
Work Experience
3 Months General Work Experience
Physical Demands
Typical office environment
As an educational institution affiliated with The Church of Jesus Christ of Latter-day Saints, BYU–Hawaii prefers to hire qualified members of the Church in good standing, as authorized under 41 C.F.R. § 60-1.5 (a)(6). To be eligible for employment, applicants who are members of the Church must hold and be worthy to hold a current temple recommend and receive a clearance from the Church’s Ecclesiastical Clearance Office. Job applicants must be able to meet these conditions to advance through the hiring process successfully. An expired temple recommend will prevent consideration for hire.